Nia
Nova
Growth partner for travel and hospitality brands selling to Western travellers.
Ten years in marketing. P&G, Nestlé, Caparol, Purcari, Shop LC. I build the acquisition system that fills rooms and seats directly, so you stop renting demand from an OTA at twenty-five percent.
Taking on two clients for Q4 2026
Proof
$2.08MNew-customer revenue generatedShop LC · 9 months
4.68×Return on $444,806 of ad spendNorthbeam verified
+521%New-customer transactionsvs prior period
−87%Cost to acquire a customer$13.34 CAC
6.14%Hook rate across 2,771 campaigns25.3M impressions
4.61%Outbound click-through rateBenchmark 2–5%
+205,850%Instagram engagement growth in 6 monthsBeach Boss · $0 ad spend
Every number above comes from a source report: Northbeam, Meta Ads Manager, Metricool. I can send the documentation if you want to check it.
Clients
“Magazine-quality, a huge upgrade from previous influencers' phone shots. She captured our entire menu beautifully in just three days.”
Arie — Owner, Pangkung Sari Boutique B&B
“It captured everything we love about Camaya Bali. Those photos were so good, a magazine wanted them.”
Made — Host, Camaya Bali · Netflix-featured resort
“Their storytelling isn't just visual — it ignites wanderlust. We have worked with them three times already.”
Jane — CEO, Mangroove Bay & Sumberkima Hill
“Engagement went through the roof. She taps into trends while keeping things authentic.”
Adi Adyasa — Social Media Manager, The Komu Canggu
“Utilizing AI for speed, while maintaining quality. We wouldn't hesitate to hire her again.”
Mandi Ellefson — Founder, Hands-Off CEO
“Her creativity produces captivating visuals and compelling narratives. Strong research skills, stunning campaigns.”
Gaurav Nnarula — Marketing Executive, Shop LC
The problem I solve
Independent properties hand 63% of their bookings to OTAs, then pay up to 30% for the privilege.
A direct booking is worth $519 against $320 through an OTA, and cancels at half the rate. Every hotel knows this. Very few of them have anyone who can build the demand that makes direct booking work.
Put your own property through it. A million dollars in rooms, with 63% of it booked through OTAs at 25% all in, is about $157,000 a year in commission. Move a fifth of those bookings to direct and roughly $31,000 a year stays on your books. It keeps compounding, because a guest who books direct is yours to bring back.
The job is not posting. It is building the thing underneath: the offer, audience research in the customer's own words, paid acquisition, the funnel, and the content that keeps the funnel fed. I ran it on $444,806 of spend for an e-commerce brand and brought back $2.08M in first-time customer revenue. The same engine fills rooms.
What changes is the market, and that is the second half of what I bring. My own audience is the Western European traveller. I don't study that customer from a deck. I live in the places they fly to, and I publish to them.
The difference
The system is the part you are paying for.
I built the Content Growth System myself, the method and the software both. Ten years of doing this work went into it. Four client audits have run through it so far, along with social and email engine planning and strategy. There is nothing else like it on the market, because I built the first one.
The rules are why the writing sounds like you instead of like a marketer. I record your customers' exact words and use those as the copy. If a claim can't be traced back to a line in a source document, it gets cut. AI drafts never get published; everything goes through a written quality check first.
How to work with me
I own the growth function end to end. Strategy, spend, creative, reporting, and the number at the end of it.
Growth audit sprintstart here
from $1,800Two weeks. You get a channel by channel read of where your bookings actually come from and what each one costs you, your funnel mapped from first impression to confirmed booking, a teardown of the creative you are running now, and a ranked list of the moves worth making next with the size of each one. The plan is yours to keep and to run with anyone.
Growth partner, hospitality
$2,000–3,500 / moI own the growth function. Strategy, paid media, content system, reporting. Minimum three months.
Growth partner, DTC and B2B
$4,000–6,500 / moSame role, heavier performance mandate. For brands with real spend to deploy and a revenue number to hit.
Content production, two-person crew
$700–1,200 / dayPhotography and film, on location. BA in Photography and Film Direction, fourteen years shooting professionally, with a cinematographer and editor alongside me. Magazine-usable, not phone footage.
Brand ambassador
$1,500–3,000 / moThree to six months, multi-market, tied to the route below. Agreed deliverables each month plus appearances at your trade shows.
Ad creative
Hotels, resorts and the drinks they serve.
Shot, styled and edited by me. Most of it made in Bali, for people selling rooms and drinks to travellers.
Full portfolio at behance.net/akykits.
Creative that converts
What the travel audience actually watches.
Concept, shoot, edit and caption, all mine. The numbers are views, not impressions.
The last one is from @thatbartenderproject, the company account. The rest are @nia.wanderer.
The audience
@nia.wanderer
This is a working travel account. I don't sell it as the product. It's here because it shows I know the customer my clients want, and because it's a channel I can point at a campaign.
12.5KFollowers
9.6KAverage views per post
4.14%Engagement rate
Top 11%By views, for account size
Third-party verified by HypeAuditor, August 2026. Average views rank higher than 89% of creators of comparable size, and audience authenticity is rated high.
Italy27.7%
Germany19.8%
Indonesia15.1%
Türkiye12.9%
United States9.2%
Ukraine8%
Italy and Germany together are close to half the follower base, aged 25 to 35. The Indonesian share is the Bali expat community, from the years I lived there. Paid campaigns are running in Germany, Greece and Italy right now, and I can send you the current numbers from those.
Where I'll be
I'm going to be in these places anyway.
Multi-market campaigns usually mean one person in one city imagining the rest of the map. For the next eight months I'm moving through the corridor between Southeast Asia and Europe, which happens to be the corridor most inbound tourism marketing is trying to move people along.
Now, August 2026
Vietnam
September 2026
Malaysia/Singapore
October 2026
Berlin
November 2026
Athens
Winter
Moldova & Europe
Spring 2027
Back to Asia
What are you trying to grow?
Start with the audit. Two weeks, fixed scope, and the plan is yours to keep and to run with anyone. Tell me the number you need to hit in the next six months and I will tell you what I would do about it. If I don't think I can move that number, I will say so on the call and I won't take the project.