Brands we have made films with
Leaders of the bar world back Cocktail Architect and use it. You can see them in the reposts and comments under our films about the app, and among the people who follow the channel.
Oleg took second place in the Campari Negroni competition. In August 2026 we presented Cocktail Architect on stage at HorecFex 2026.
Most of our views come from people who don't follow us yet
These figures come from Instagram Insights on 25 September 2026, and we can share the screenshots.
Two kinds of film get saved the most
We can build either of them around your bottle.
Two drinks side by side
We put two cocktails next to each other and show what makes them different. Sidecar or Whiskey Sour collected 104 saves and 37 new followers from 6,182 views, and people saved it 4.6 times as often as our average brand film.
A technique inside the drink
We build the drink on a prep technique, such as an oleo saccharum or a spirit infusion, and use one ingredient across the whole recipe so nothing goes to waste. The Triple Lime Gimlet is built this way, and people saved it 2.4 times as often as our average brand film.
Every film builds one drink and explains why it works
Oleg builds the cocktail from the first pour and explains the balance, the technique and the history that brought the drink to a bar menu.
There are no reviews and no ratings on the channel. A bottle appears because the drink needs it, and we build the recipe around its character. Bartenders save these films to make the drinks themselves, and every time they make one, they pour the bottle from the film.
Oleg presents every drink and edits the film. Nia shoots it and grades the colour. Before a recipe reaches the camera, we balance it in Cocktail Architect, which shows how strong, sweet, sharp and bitter a drink will be before anyone mixes it.
Most of our followers are between 25 and 44
What we have made for brands
The concept, recipe, shoot, edit and caption are all ours. The numbers are views, not impressions.
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Our own films
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Your bottle can go into the app bartenders build drinks in
Cocktail Architect is our app for bartenders who develop drinks. It shows how strong, sweet, sharp and bitter a recipe is before anyone picks up a shaker, and what the serving costs.
- Your product can go into the app's library, with a card we build from the technical data you send us. It stays there for six months as part of a full film partnership, or for a year when you book it on its own.
- The recipe in your film is balanced in the app, so a bartender can rebuild it exactly.
- The library holds 600+ ingredients and 100 classic cocktails, and the app measures every drink on 11 parameters.
More than half of the people who see our ads stop and watch
Our ads have a hook rate of 50% and higher, while 30% is commonly treated as good. We can also show your film to more people this way, and it costs little.
On our ads, three-second plays have always reached at least half of the people the ad reached. We run the advertising ourselves, and if you want a film promoted after it goes up, we can run it from our account as a partnership ad.
What a film costs
Prices are in euros. Each of the four film formats comes in four tiers. The first tier is the film on our channel, the next two add the rights to use it for 90 days or in perpetuity, and the fourth adds your product to Cocktail Architect. You can also book a place in Cocktail Architect on its own, for a year. We buy the bottles ourselves; one of each product is enough.
Recipe Filmfrom €350You get one film, one article and three photographs of your bottle.
- One recipe film of 45 to 90 seconds on our channel, with you invited as collaborator and thanked by name in the caption
- One article on our blog that features your bottle and brand, on a topic we choose together
- Three professional photographs of your bottle
- Two rounds of notes before the film is published
The film stays on our channel, and we do not hand the video over for your advertising.
We give you the video with non-exclusive commercial usage rights for 90 days.
(Your marketing team can use these assets for paid ads and organic socials for 90 days.)
We give you the video with non-exclusive commercial usage rights in perpetuity.
(Your marketing team can use these assets for paid ads and organic socials indefinitely.)
You get everything in the tier above, and one product of your choice goes into Cocktail Architect for six months.
Series of threefrom €900We make three films on one theme, such as one bottle, one market or one season.
- Three recipe films over one or two months, with you invited as collaborator and thanked by name in each caption
- Three articles on our blog that feature your bottle and brand, on topics we choose together
- Nine professional photographs of your bottles
- Two rounds of notes before the film is published, for each film
The films stay on our channel, and we do not hand the videos over for your advertising.
We give you the videos with non-exclusive commercial usage rights for 90 days.
(Your marketing team can use these assets for paid ads and organic socials for 90 days.)
We give you the videos with non-exclusive commercial usage rights in perpetuity.
(Your marketing team can use these assets for paid ads and organic socials indefinitely.)
You get everything in the tier above, and one product of your choice goes into Cocktail Architect for six months.
Monthly partnerfrom €600 / monthWe make two films a month for at least three months.
- Two recipe films a month, with you invited as collaborator and thanked by name in each caption
- Two articles a month on our blog that feature your bottle and brand
- Six professional photographs a month
- A monthly report on how each film performed
- Two rounds of notes before the film is published, for each film
The films stay on our channel, and we do not hand the videos over for your advertising.
We give you the videos with non-exclusive commercial usage rights for 90 days.
(Your marketing team can use these assets for paid ads and organic socials for 90 days.)
We give you the videos with non-exclusive commercial usage rights in perpetuity.
(Your marketing team can use these assets for paid ads and organic socials indefinitely.)
You get everything in the tier above, and one product of your choice goes into Cocktail Architect for six months.
Origin filmfrom €600 + travelWe film at your distillery and show the people and the process behind the bottle.
- One film shot at your distillery, with you invited as collaborator and thanked by name in the caption
- One article on our blog about your distillery and brand
- Three professional photographs of your bottle
- Two rounds of notes before the film is published
The film stays on our channel, and we do not hand the video over for your advertising.
We give you the video with non-exclusive commercial usage rights for 90 days.
(Your marketing team can use these assets for paid ads and organic socials for 90 days.)
We give you the video with non-exclusive commercial usage rights in perpetuity.
(Your marketing team can use these assets for paid ads and organic socials indefinitely.)
You get everything in the tier above, and one product of your choice goes into Cocktail Architect for six months.
A place in Cocktail Architectfrom €1,000 / yearYour products appear inside the app bartenders use to build their drinks.
Leaders of the bar world back Cocktail Architect and use it. Bartenders who work in the app will find your product in its library, build recipes with it and see how it changes the strength, sweetness, acidity and bitterness of a drink. Your product stays in front of them for the whole year.
- We first ask you for the technical data on your product, including its strength, sugar, acidity, tasting and aroma notes and how it is made
- We build the product card from that data, so the app shows the taste, aroma and texture of your product accurately
- Your product stays in the library for 12 months, where every bartender who uses the app can find it
One product of your choice stays in the Cocktail Architect library for a year.
Four to eight products from your range stay in the library for a year.
If you have a different idea in mind, write to us and we will work it out together.
Half is paid before the shoot and half on delivery. Tell us the product and what you want from the film, and we will come back with a concept and a firm number.
From the first bottle to the report
Brief
You tell us the product, the market and what the film should do for you. We suggest a drink and send you the concept.
Tasting and recipe
We taste your batch, build the recipe around it and balance it in Cocktail Architect before we shoot.
Shoot and edit
We shoot for one full day with studio light, then edit the film and grade the colour.
Your review
You see the film before it goes out and can send two rounds of notes, in every format. Your logo goes on the film only if you ask for it, and we never add ours.
Publication and report
The film goes out as a paid partnership. Seven days later you receive a report with the views, reach, saves, shares and the countries the audience watched from.
Two people, and this is the whole company
That Bartender Project belongs to the two of us. The project started with the Guide to the Classics, the book Oleg wrote and Nia photographed and edited, and Cocktail Architect grew out of the same work.
Oleg has four years of experience working behind a bar in Europe, the last of them in a bar with an entirely original menu. He wrote the Guide to the Classics and built Cocktail Architect himself. On the channel he builds and presents every drink and edits the films.
Nia has almost ten years of experience in marketing, building brands and campaigns for Purcari, small wine brands, P&G and Nestlé. She shoots the films and grades the colour, runs the advertising and leads the brand.
Tell us about your bottle
Send us the product, the market and your dates. We will reply with a drink, what we would film and what you get to keep.